Parmigiani Fleurier x Bugatti Type 390 Watch
Incredible power, reliability and performance- words often associated with a Bugatti Chiron, the world’s most powerful and quickest car, and the latest creation from the luxury car manufacturer. The subsequent challenge- conveying this almighty feat of engineering into a watch – capturing the power of an 8-litre, 1500-hp, quad-turbocharged W16 monster into a timepiece. I headed to Molsheim in north-eastern France, home of Bugatti, to find out how the geniuses of Swiss watch brand Parmigiani Fleurier achieved it.
Client: Parmigiani Fleurier
